Private equity firms buying publicly traded businesses an Example of the Topic Economics Essays by

The growing trend: Private equity firms buying publicly traded businesses Purchases of publicly traded businesses by private equity firms: Private equity markets are witnessing a flurry of activity and growing at a phenomenal rate because of large deals. On the whole, private-equity firms made a spending close to $50 billion during 2006, which is five times what they spend for instance in the U.S. healthcare company purchase deals in 2005, in the opinion of Dealogic- a company that follows global M&A activities. To continue with the example, the U.S. healthcare industry that is worth $1.8 trillion or more than $1 of every $7 spent in the nation's economy is gearing towards for investment from Private equity firms, in the opinion of industry analysts and firms involved. For instance the $32.7 billion deal of hospital operator HCA Inc. led by private-equity firms Bain Capital LLC, Kohlberg Kravis Roberts & Co and Merrill Lynch Global Private Equity which was agreed to by the shareholders during November 2006. (Japsen, 4) Need essay sample on "The growing trend: Private equity firms buying publicly traded businesses" topic? We will write a custom essay sample specifically for you Proceed University Students Often Tell EssayLab professionals: Who wants to write paper for me? Specialists propose: Get Help In Writing An Essay Buy Essays Online Paper Writers For Hire Best Essay Writing Service Best Essay Writing Service The main drivers of these activities are due to the inherent size of the healthcare industry and its fragmented nature of functioning throughout the nation due to which it appears natural that investments by publicly traded companies are unable to tackle the growing U.S. medical-care system on its own. In the opinion of private-equity firms, publicly traded companies such as HCA are drawn towards private ownership in part since it eases them of the pressure of reporting regarding their earnings on a regular basis to the Wall Street and the public. (Japsen, 4) Who is going to be impacted and how: Private-equity firms are possibly the newest phenomena on the Wall Street at the moment, equipped with the financial muscle to buy the publicly traded companies. The impact of this has been in more ways than one. The reach of the private equity companies into the financial markets is poised to change the structure of the stock market by way of placing a rising number of big-ticket companies beyond the reach of small and average investors besides placing several retirees pension and retirement funds into increased speculative investments compared to earlier. Basically this a refurbished form of the leveraged buyout -- LBOs firms of the 1980s under which these firms enter into deals with companies that are undervalued, put them into shape and dispose them following earning of a quick profits in a very short time. Their secret has all along been the efficient use of debt that is normally close to 70 cents of every dollar invested. As they stack debt on the companies which they enter int o deals, private equity firms free up their own money, thereby permitting them to make more investments and maximize their potential returns. (Krantz, 10) The amount invested in private equity touched $139.6 billion during 2005 which was double the amount compared to 2003, according to Citigroup authorities. This figure is more than $135.8 billion which were invested in stock mutual funds in 2005. And because private equity firms are sitting on huge stockpile of cash, they are assuming a more crucial and developing financial strength currently. For instance, Jack Welch, former CEO, GE, Robert Johnson, founder of Black Entertainment Television and U2's Bono, have taken the private equity route. During 2006, some of the large U.S. players gobbled by private equity firms included Neiman Marcus which was bought for $4.9 billion, Toys R Us for $$6.6 billion and Computer Services firm SunGuard Systems for $11.3 billion. However the much talked about deal that was the biggest private equity deal in recent years was the acquisition of Hertz Car Rental Company for $15 billion by a group of firms. In a sharp departure from what was happening dur ing the 1980s in which the companies were bought and rebuild, the current trend has been that the private equity firms is putting qualified management groups who are capable of raking in more profits from less performing companies. (Krantz, 10) Will some benefit while others lose? It is observed that only big names have been benefited by the Private Equity deals. A slew of giant companies like Clear Channel Communication, Cable Vision, Readers Digest, SunGuard Data Systems, MGM and the hospital major HCA have been bought out through private equity deals. There has been no respite from this with the Blackstone Group disclosing about its intention to buy Equity Office Properties Trust-the nation's largest owner of office buildings, in a deal that was unprecedented. However as the number and size of the private equity deals have risen, eyebrows have been raised regarding whether the leveraged buyout market which they are fueling might eventually leave some companies and shareholders shattered. The Securities and Exchange Commission is also probing into accusations of insider trading and multi-million dollar fraud. (The New Face of Capitalism) There have been instances where shareholders have filed lawsuits to put an end to some of the deals, like the buyout of hospital chain HCA. Astoundingly huge payouts in the form of dividend payouts to private equity buyers from companies such as Hertz have often made the firms appear to be hungry. In the past, private equity firms remained in a secluded corner of the financial world, satisfied with buying, building and running strong companies. A lot continue to do just that. However the fact that made them popular during the 1980s was that there were more and more of leveraged buyouts wherein the groups added huge borrowings to their own cash primarily due to the liberal debt laws which safeguarded profits from the tax authorities. (The New Face of Capitalism) Happenings of recent years have made apparent that satisfaction for both countries as well as individual companies can be risky in the current global economy. The present encouraging outlook for US can be upturned rapidly. Given the increased competition within the companies and industries, winners and losers are not decided once. Recent researches have depicted that 50% of America's economic growth comes from firms which were non-existent about 10 years ago. Not do these high-growth firms create jobs, they also are less comparatively likely to fail, build substantially more wealth in the form of profits, sales and value, pay higher wages, give higher employee benefits and make more investment in research and development. Besides, high growth firms inspire growth and the development of other non-high-growth firms. (Buss, 53) What is prompting this activity? The pace of activity in private equity deals has been so hectic that even the corporate giants Texas Instruments, Dell Computers and Home Depot could be the next targets of private equity firms. The main drivers of this activity is the manner in which the management strategies and methodologies equip private equity firms to show impressive results which is beyond the reach of others. By observing the companies owned by major private-equity firms and discussing with the executives who manage them, it is found that there is a unique procedure of management which is strikingly distinct from what happens in majority of the publicly traded companies or majority of the private companies that are traditionally managed. The differences start at the most basic level with new objectives. (Colvin; Charan, 18) Private equity firms desire to enter into deals with companies for their portfolio, rebuild them and dispose them off within a timeframe of 3 to 5 years. The ultimate buyer might be another company in the portfolio company's industry, a new private-equity firm or the public, through an Initial Public Offering -- IPO. The period of holding is sometimes less than a year to as long as ten years. Nevertheless, the ultimate objective from the day the deal is inked is to sell the company at a profit. The definition and the underlying meaning of 'Pay' is altogether different concept in private equity owned companies. It is observed that whereas a lot of public companies express regarding matching the pay of executives with performance, they normally award stock options and limited stock over and above greater pay packages, thereby giving the executives a great deal to gain, and little to lose. (Colvin; Charan, 20) Moreover, in case of big companies, these options show the wealth of the entire company and not the particular business a manager who is in charge of. This is in sharp contrast in case of private equity firms where the mode of functioning is much more serious. It is not just that a greater proportion of the executive's pay is linked to his business performance, but top managers might also be needed to contribute a sizeable chunk of their own money into the business deal. This is because putting own money builds an ownership frame of mind instead of a corporate mentality. The resulting difference shapes the manner in which one spends the money. Besides, one more thing that is prompting this activity is that people just attempt to put in more effort when their money is at stake. For instance, in the opinion of Pramod Bhasin of Genpact, an outsourcing company owned by GE, becoming owners makes one strive and put all-out effort to attain targets and look for newer areas where the busines s could be reached. (Colvin; Charan, 20) References Buss, Terry. F. Capital, Emerging High-Growth Firms and Public Policy: The Case Against Federal Intervention. Praeger. 2001. Colvin, Geoffrey; Charan, Ram. Private Equity, Private Lives. Fortune Magazine. 27 November, 2006. pp: 18-20 Japsen, Bruce. Private equity is shot in the arm for industry. Chicago Tribune. 30 December, 2006. pp: 4-5 Krantz, Matt. Private Equity Firms Spin Off Cash. USA Today.16 March, 2006. p. 10-11. Roane, Kit R. The New Face of Capitalism. US News and World Report. 26 November, 2006.

The Morality of Euthanasia essays

The Morality of Euthanasia essays In contemporary American society, a general topic for moral discussion is euthanasia, the act of painlessly ending the life of a person for reasons of mercy. This is usually done in cases in which the person is hopelessly sick or injured. Although by this definition euthanasia may clearly seem to be morally permissible, it is cause for much debate and controversy in todays American culture. In this essay, I will defend the view that euthanasia is almost always morally acceptable, exceptions being non-voluntary active euthanasia, (which will be defined shortly), or cases in which the patient has been suicidal before the diagnosis of a disease or a debilitating accident. Before beginning my arguments, I think it important to first discuss the different types of euthanasia. Voluntary active euthanasia is when the patient wishes to end their life, and this is done through such means as injecting them with a lethal dose of a drug, therefore dying of unnatural causes. Voluntary passive euthanasia occurs when the patient wishes to end their life, but death is caused naturally by removing a life-sustaining machine or by not starting treatment for a disease. Non-voluntary active euthanasia is simply active euthanasia in which the patient is unable to express their wishes and a loved one makes the decision for them. Non-voluntary passive euthanasia is passive euthanasia under the same circumstances as non-voluntary active euthanasia. (There also exists another form, involuntary euthanasia, which directly violates the patients wishes, which seems to simply be homicide; therefore I will not further discuss this issue). Another act that falls within the scope of euthanasia is Physician Assisted Suicide. This is when a physician provides the information, means, or supervision for the successful suicide of their patient at the patients request. Moving on to my argument supporting the morality of euthanasia, ...

Analysis Of The Reasons Of Democratization

Analysis Of The Reasons Of Democratization In general, the reasons of democratization shift in different countries. Samuel P. Huntington raises five main elements to explain his points of view. The author would like to examine how these five factors resulted in the democratization in South Korea and are the exclusive reasons. Besides, does China have difficulty to become a democratic country only because it lacks of these five conditions? Infection results: it means when the other countries start to call for the democracy, the countries nearby would be affected and the citizens would appeal to their government to reform and therefore forms the domino effect. For instance, the third wave in East Europe in 1990’s and the fourth wave democratization in North Africa in 2011. The collapse of the authoritarian government: when the current regime couldn’t provide the basic need of its people and maintain the order of the politics, civilians will call for the reform and even the revolution to rebuild the democratic reg ime. The collapse of USSR is one of the examples and we can see that due to its serious problem brought by the economic recession. The growth of economic system: the notion of the liberalism indicates that the boost in economic growth will create the richer middle-class which would ask for the opportunities of getting involved in politics. In this kind of situation, the social mobilization and the information will become faster to decrease the legitimacy of the authoritarian government. South Korea and Taiwan belong to this part. The choice of political leaders: one of the crucial keys come from the elites of the ruling classes, especially when the leaders become aware of the transition of the environment makes the democracy is the only cure to maintain the current regime. For instance, the former President of South Africa Frederik Willem de Klerk leaded South Africa to a democratic country. Influence of actors outside of the country: the impact of actions from foreign organizations or countries would construct the pressure to the autocratic regime. For example, the collapse of the Philippine of Marcos regime. The reasons for South Korea’s democratization The reasons for South Korea’s democratization are extensive and diversified. We can take our points of view from different angles including economic growth, social structure, political culture and the transition of history. The theory of Huntington elaborate the overall structure enables us to relate different events happened in South Korea to the factors of democratization. The author would like to use Huntington theory as the main stream to explain the reasons of democratization. We can general discover some of the elements of the theory of Huntington are the main reasons to give an impetus to the democratization but some are not. Economic growth is not necessary to become the direct element to democratization of South Korea Just like Huntington mentioned in his book of the third wave, â€Å" An overall correlation exists between the level of economic development and democracy have no level or pattern of economic development is in itself either necessary or sufficient to bring about democratization.†Ã‚   [ 1 ]   We can conclude from most of the third wave countries that the success of the democratization of third countries that there will be mass middle-class emerging before the formal democratization. This could be proved by the countries in the third wave are mostly the higher developing countries.   [ 2 ]   However, the GDP growth rate in South Korea in 1960 -1980’s is averagely 8.5-8.9%   [ 3 ]   , which is higher than lots of Latin American countries. But the time of democratization in South Korea was later than Latin American countries. This is explained by Huntington in his article in 1984 that he thought this is an exception.   [ 4 ]   To conclude, Huntington pointed out there might be two reasons; the first one is the tradition Confuci anism emphasize the structure of the social levels, authority, community, and loyalty which postponed the society’s requests of democracy, and the second reason is because the rapid economic growth happened in a relatively equal income distribution environment. However, when it reached the critical point in 1980’s, it forced South Korea to begin its democratization.   [ 5 ]

MARKETING - FINAL CHAPTER PROBLEMS Article Example | Topics and Well Written Essays - 1250 words

MARKETING - FINAL CHAPTER PROBLEMS - Article Example In this case, Eric (2010) showcases constructs of relationship marketing as it identifies with health care customers and practitioners. With regards to the website refreshing after every ten minutes to keep track of appointments, it is a strategy that aims at developing long-term, cost-effective link for a mutual benefit between the organization and the customer. While focusing on the relationship marketing, organizations shift their focus from individual transactions such as convincing a customer to make use of the clinic services, â€Å"to a long-term loyalty – identifying the institution as a regular health care provider† (Eric, 2010). Customers require high-quality services and retaining a customer requires strategy. Delayed, canceled, or unplanned appointment visits are areas that have, for a long time, been haunting customers and health care institutions as the result of these variables is loss of customers or flawed customer service. However, the invention of a s ervice that enables tracking, observation, and keeping of appointments adapts the contemporary notion of shifting from the individual transaction (patient visit, referral, and sale) to the establishment of a longer-term relationship. The refreshing website is a marketing tool that specifically addresses customer satisfaction, service quality, time and resource management, and accomplishment of customer retention (Eric, 2010). Question 2: Chapter 8 â€Å"I’ve sold products all my life and have been successful. Marketing a food product is no different from marketing a hotel, airline, or hospital.† The above point is naive in all aspects. Firstly, marketing is a process through which a seller of a product or provider of a service uses promotional means and integrated marketing communication to convince customers into buying or using a product or a service. As pointed by the above quotation, the term sold is past tense for sell and means the ability to complete a single tr ansaction by offering a product or service in exchange for money. The naivety of the above point starts with the confusion of selling and marketing. In addition, neither marketing nor selling is a skill (with regards to the question posed, the board expects understanding of selling and marketing concepts but the interviewee portrays selling as an event based on sheer luck) and neither can be measured through the consideration of periodic success. Moving on to the second part of the quotation; products differ from one another and comparing food products to hotels, airlines, or an hospital shows a high degree of naivety. Food products are mostly sold in food shops, restaurants, and/or grocery stores and capturing a market for these products depends on fewer variables than providing services in the health care sector (Berkowitz, 2010). Food products appeal to various people all the time and this industry does not necessarily require loyalty like the health care sector. Health care prod ucts depend on variables such as product positioning (drugs, machines), branding (machines, e.g. in radiology), and diffusion of innovation (rate of adoption of a product). Diffusion of innovation is determined by relative advantage (advantage of new product over existing ones), compatibility (compatibility with existing values and customs creates adoptability), complexity (affects adoption of products), divisibility (trial on a limited basis), and communicability (easy communication of benefits). Reflecting on the

See the dis Essay Example | Topics and Well Written Essays - 1000 words

See the dis - Essay Example What is more important is the content transferred and the copyrights attached to the content. Thus, if there has been a transfer of some content that has been protected by copy right, then this means of file sharing is considered to be illegal. On the other hand, if the content is not protected by copyright, then file sharing may or downloading may not be illegal. Thesis The main reason why unauthorized file sharing is illegal in most countries is that it is considered equitable to theft. Arguments However, sharing or downloading may not always classify as theft. The famous economist and noble prizewinner, F. A. Hayek explains how conventional property rights and copyrights are different in reference to their supply capacities. While it may not be possible for the supply of a material property to be unlimited, it may very likely be that an intangible object has an unlimited supply (Hayek, pp. 23-25). Consequently, because there is an unlimited supply of an intangible asset, accessing that object may not affect the availability of that object to anyone. This implies that theft, where one takes the object of possession away from the owner cannot materialize in case of the intangible asset because the owner would still posses the intangible object. Thus, in essence, unauthorized file transfer is not illegal. Karl Sigfrid, the author of the op-ed submission, who has been arguing in the favor of decriminalizing file sharing and downloading, has also argued along similar lines to support his stance. Another strong arguments that have often being used to support the imposition on copyrights and thus, to make file transfers illegal is that of the potential loss that the owner of the file or the programme might have when his files are transferred to people. Take the instance of a music composer who is at loss when his music files are transferred to others. However, at a closer look the transfer of such files does not bring about any loss to the owner because in the end the owner still has an access to his files at the same time when others do (Lemely, pp. 30-34). More importantly, many artists, musicians, and composer have noted how file sharing benefits them by providing a forum for displaying and publicizing their work. Despite these arguments, the practice of file transfer and downloading is illegal when the file is copyrighted. This is because the owners of the intellectual property (the files that are transferred) state that their intangible property is subject to the same protection as a tangible asset because that intellectual property has some value attached to it. In other words downloading files without the permission of the owner is the same as encroaching on a private property or stealing. Skeptics may argue against this notion by explaining how stealing causes a loss to an individual. On the other hand, the acquisition of the files via file sharing does not add up to the cost of the owner. Nor does it cause any form of a loss of value , so comparing intellectual property with a tangible possession is absurd. However, there needs to be a closer inspection of how the usage of the intellectual property without paying for it is a cost to the owner in terms of the loss of the potential monetary benefits that he/she may have been entitled to receive otherwise. Using that intellectual

Internet addiction Essay Example for Free

Internet addiction Essay Addiction pertains to a behavioral issue that is mainly characterized by an urge to consume a particular item or perform a specific activity repeatedly (Pies, 2009). Addiction is different from abuse, which is technically a less serious version of this behavioral problem. The act of repeatedly performing an action or consuming a specific substance is mainly influenced by external and internal factors. Addiction is largely influenced by the physiological and psychological effect that an individual achieves when he performs a specific action or consumes a particular item. It is also possible for social factors to affect an individual to repeatedly perform a specific action. The Internet is one of the latest networks that links people to the rest of the world by enabling them to communicate and gather information at the fastest and most efficient way to date (Collier, 2009). The accessibility of the Internet in almost every place in the community has resulted in its integration into various settings, including business offices, academic institutions and homes. Aside from communication and the transfer of data from one computer user to another, the Internet currently serves as the prime source for entertainment to the public. It is now possible to download music, videos and even literature with such ease and precision. Alongside the availability of this helpful technology, there are also a number of negative effects that are associated with Internet use. The human psyche has been influenced by the Internet, which in turn has resulted in an addiction that is similar to the repeated actions involved in drug or alcohol use. This consequence has affected not only the addicted individual himself, but also his immediate family and co-workers. To date, there is no official term that could be employed to designate this particular addiction to the Internet (Zboralski et al. , 2009). However, it is quite easy to describe the activities of this behavioral issue based on the actions of an individual, including the need to check certain websites continuously and spending an extended period of time in front of the computer. In addition, Internet addiction could also involve frequent and continuous participation in online games, email, chat or messenger sessions. Controversy regarding the actual designation of Internet addiction is currently under the scrutiny of psychologists and other analysts. According to Pies (2009), the psychological manifestations associated with Internet addiction are similar to the other types of addiction, including that of drug and alcohol dependency. However, the physiological relationship of Internet addiction to the human body still needs to be further examined. Pies (2009) suggested that there must be an underlying medical condition that pushes an individual to repeatedly use the Internet, yet this still has to be identified. It is still thus premature to call Internet addiction as a disease, with the current insufficient amount of information that has been gathered on these occurrences. In an attempt to determine the extent of Internet addiction in the general society, a number of investigators have attempted to examine the frequency of Internet use in relation to the purpose of its use. In a study conducted by Zboralski et al. 2009) among school-age children, it was observed that 25% of the study population was strongly dependent to the Internet, including primary school children. Another interesting observation is that children who did not have siblings or children who were experiencing family problems were more likely to be addicted to Internet use. It is also alarming to find out that Internet-dependent children showed a greater susceptibility to enact aggressive behavior, as well as succumb to anxiety and depression. Deprivation of Internet use among addicts also results in withdrawal symptoms, as well as the development of an anxious stance. There are also cases wherein Internet addicts experience nausea and sweating when they engage in excessive use of the Internet, otherwise called computer binges (Collier, 2009). It is also observed that some Internet addicts undergo hyperarousal during interaction on the Internet. Unfortunately, there is no mention of other physiological responses to these reports, such as changes in the blood pressure or the heart rate of any study participants. It is thus recommended that for the time being, anecdotal, case and clinical reports be compiled for future reference and review.

Oliver twist - I am going to analyze how Charles Dickens portrayed Essa

Oliver twist - I am going to analyze how Charles Dickens portrayed Oliver's life to show his audience the poverty, sickness and desperation that he saw around him ever since he was young. Oliver twist essay I am going to analyze how Charles Dickens portrayed Oliver's life to show his audience the poverty, sickness and desperation that he saw around him ever since he was young. The fictitious character Oliver twist was born into extreme poverty. As Dickens writes: 'It remained a matter of considerable doubt whether the child would survive to bear any name at all.' Charles Dickens had first hand experience of poverty; his parents were imprisoned for a year for being offenders of the poor laws- they hadn't enough money to support their family and got into debt, which they couldn't pay. So Charles spent most of his time walking around the dirty back streets of London, where he witnessed a great deal of poor people who had been reduced to criminals, prostitutes and beggars who lived surrounded by poverty, disease and abandoned children whose parents were either dead or not able to look after their offspring financially. The vast division in society of lower and upper classes influenced Dickens to write to tell other people what the conditions for the poor were really like. He had to be subtle; he didn't want to alienate his upper class audience. So he wrote a novel, revolving around memorable characters and places to entertain his audience. Dickens knew that people learnt more and were more willing to listen whilst being entertained, so he wrote history as entertainment. Dickens' audience consisted of two groups: the sub-literate who were the poor that attended his readings as they couldn't read, and the... ...e white waist coated gentleman was right or not, I should perhaps mar the interest of this narrative (supposing it to possess any at all), if I ventured to hint just yet, whether the life of Oliver Twist had this violent termination or no. Dickens was uncertain of who Oliver was going to turn out to be until the novel was well established. He was planning the story as he went along, writing each chapter separately instead of planning the whole novel. Overall, Oliver Twist is one of the great novels written with a desire to send a message out to people, and a message that changed people's perspectives of poor life in those times, which I believe is the reason that it is remembered so well to this day. From reading this book I have learnt about the circumstances of those times in a way not possible from reading a textbook. I saw it through a child's eyes.

Philippine Literature

A Brief History of Philippine Literature in English I. Pre-Colonial Period –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consisted of early Filipino literature passed down orally; oral pieces have a  communal  authorship – it was difficult to trace the original author of the piece since oral literature did not focus on ownership or copyright, rather on the act of storytelling itself; –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Many oral pieces became lost in the wave of the new literary influence brought about by the Spanish colonization; however, according to the  Philippine Literature: A History & Anthology, English Edition (Lumbera, B. amp; Lumbera C. ), the pre-colonial period of Philippine literature is considered the longest in the country’s history; –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Literature in this period is based on tradition, reflecting daily life activities such as housework, farming, fishing, hunting, and taking care of the children as well; –  Ã‚   Oral pieces told stories which explained heroes and their adventures; they attempted to explain certain natural phenomena, and, at the same time, served as entertainment purposes;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pre-colonial literature showed certain elements that linked the Filipino culture to other Southeast Asian countries (e. g. oral pieces which were performed through a tribal dance have certain similarities to the Malay dance); –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This period in Philippine literature history represented the ethos of the people before the arrival of a huge cultural influence – literature as a cultural tradition, than a form of art that had a particular set of decorum.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Early Forms of Philippine Literature:   Ã‚   Bugtong (riddles; a bugtong contains a metaphor called,Talinghaga), Salawikain (proverb);     Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚   o  Ã‚   Pre-colonial poetry – Tanaga (expresses a view or a value of the world), Ambahan (songs about childhood, human relationships, hospitality; sung by the Mangyan), Duplo (verbal jousts/games), Bayok (thoughts about love), Balagtasan (performed on stage);   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   o  Ã‚   Epic poetry – romantic heroes and heroines that are a reflection of the world as perceived by the early Filipinos.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Notable Works of the Pre-colonial Period:   Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚   o  Ã‚     Ã‚   Tuwaang, Lam-ang, Hinilawod, BantuganII. Spanish Colonial Period (Mid-16th – late 19th century) –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Spanish culture, as reflected in the works of this literature period, showed a clash with the pre-colonial Filipino literature in the beginning. However, due to the length of stay of the colonizers, the Spanis h culture was eventually imbued in the Filipino literature of the period; –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Religion became an important theme that had influenced the early Filipino writings which had the presence of paganism – â€Å"Christian Folk-Tale†;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In addition, the influence of religion, besides on the daily life of the natives, was lead by the friar/missionary/parish priest who were appointed by the Spanish government; –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Despite the goal of the Spanish government to turn the country into a full-fledged European colony, the Spanish influence ironically inspired a reformation from the natives, which eventually turned into a revolution; –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Yet regardless of the conflicts that plagued the relationship between the Spaniards and the Filipinos, a sense of nationalism was formed among the oppressed, and had caused them to rise up to a nat ionalistic cause;   The  essay  genre was recognized amidst the scene of editorial protest – Jose Rizal and Plaridel (Marcelo H. Del Pilar) were among those who opt in using the pen in voicing out the people’s cry instead of the sword; –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Introduction of the roman alphabet that gradually replaced the ‘alibata’; –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Filipino literature of this period became the predecessor of many more literary works to come in the ages, wherein the theme of nationalism and freedom of speech would be evident.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Philippine Literature and Art during the Spanish Period:   Ã‚   Pasyon and Sinakulo (religious dramas performed during the Holy Week);   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   o  Ã‚   Narrative Poems – Awit; Corrido;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   o  Ã‚   Komedya – a theat rical performance which captured the ideal European lifestyle as portrayed by medieval characters  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Notable Works of the Spanish Period: o  Ã‚   Doctrina Christiana (1593) – the first book ever published in the Philippines; printed by the Dominican Press;   Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚  Ã‚   o  Ã‚   May Bagyo Mat’ May Rilim – according to literary historian, Bienvenido Lumbera, is the first printed literary work in Tagalog;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   o  Ã‚   Ang Mahal na Passion ni Jesu Christong P.Natin na Tola (1704) – eventually referred to as â€Å"Pasyon,† was written by Gaspar Aquino de Belen; an example of Christian folk epic in which the passion of Jesus Christ was written in relation with the plight of the Filipino people who were oppressed by the colonizers, as well as the values of a Filipino;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   o  Ã‚   Ninay (1885 ) – first Filipino novel written; Pedro Paterno;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   o  Ã‚   Florante at Laura – Francisco â€Å"Balagtas† Baltazar; though there are symbols and themes which dictate the protest of the Filipino against the Spanish regime, it is uncertain as to whether or not Balagtas had intended the issue – which was subtly derived from his work – since he left no notes or additional pieces hat may affirm the conclusion;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   o  Ã‚   Noli Me Tangere (1887) and El Filibusterismo (1891) – Jose Rizal; works which created an impact on the national consciousness and love for one’s country against the abusive government of the Spaniards;     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   o  Ã‚   La Solidaridad – Propagandist newspaper. III. American Colonial Period (Late 19th – Mid-20th century) –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Th e gradual decline of the Philippine literature written in Spanish; –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The English language eventually became the medium of writing and instruction in schools; –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As the Spanish colonizers left the country in accordance with the Treaty of Paris, the spirit of nationalism and the desire to be acknowledged of independence did not disappear just yet. Instead, these uniting forces geared into revolting against the new colonizers; –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   During the American colonization period, Philippine literature reflected the ethos of its people under a new role.However, these day-to-day experiences under a new foreign influence, as well as sentiments, were expressed through the English language; –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Spanish ‘sarsuwela’ was eventually replaced by the ‘drama’; –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One majo r influence of the American occupation on the Filipino literature is its refining in the context of the content and the form. Furthermore, because of this broadened knowledge on the field of literature through the education provided by the American government, Philippine literature has become more than a tradition formed by culture. It has become an art which succeeding poets, fictionists, and playwrights continue to build upon and enrich in every generation; –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Beginning with Rizal’s use of social realism as one of the major hemes for his two major novels, the literature during the American colonization also became an involvement, not just reflecting the Filipino experience – a strengthened sense of nationalism deeply rooted in the Filipino pride and culture; –  Ã‚  Ã‚   Unlike in the Spanish colonization period wherein female writers (e. g. Gregoria de Jesus) were overshadowed by their more dominant, male contemporar ies – as a result of the education only being provided to a selected and privileged few –   during the American occupation, women have had their opportunity to enhance their talent by being educated on the craft. In addition, the growing popularity of works written by Filipina writers is the result of the growing audience appreciating literature by females.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Philippine Literature and Art during the American Period:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   o  Ã‚   Short Story o  Ã‚   Poetry in English   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   o  Ã‚   Free Verse in Poetry   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   o  Ã‚   Drama  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Notable Works of the American Period: o  Ã‚     Mga Agos sa Disyerto (1964) – Efren R. Abueg, Edgardo M. Reyes, Eduardo Bautista Reyes, Rogeli o L. Ordonez and Rogelio R. Sikat; this short story anthology brought fiction into the age of modernism;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   o  Ã‚   Ako ang Daigdig (1940) – Alejandro G. Abadilla; free verse poem;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   o  Ã‚   Sa Dakong Silangan – Jose Corazon de Jesus; a poem written in the vernacular http://lourdesbraceros. weebly. com/a-brief-history-of-philippine-literature-in-english. html Philippine Literature Literature  (from  Latin  litterae  (plural);  letter) is the  art  of  written work  and can, in some circumstances, refer exclusively to published sources. The wordliterature  literally means â€Å"things made from letters† and the  pars pro toto  term  Ã¢â‚¬Å"letters†Ã‚  is sometimes used to signify â€Å"literature,† as in the  figures of speech†arts  and letters† and â€Å"man of letters. † Literature is commonly classified as having two major forms—fiction and non-fiction—and two major techniques—poetry and prose.Literature may consist of texts based on factual information (journalistic or non-fiction), as well as on original imagination, such as  polemical  works as well asautobiography, and reflective essays as well as  belles-lettres. Literature can be classified according to historical periods, genres, and political influences. The concept of  genre, which earlier was limited, has broadened over the centuries. A genre consists of artistic works which fall within a certain central theme, and examples of genre include  romance,  mystery,  crime,  fantasy,  erotica, and  adventure, among others.Important historical periods in  English literature  includeOld English,  Middle English, the  Renaissance, the 17th Century  Shakespearean  and  Elizabethan  times, the 18th Century  Restoration, 19th Century  Victorian, and 20th Century  Modernism. Important political movements that have influenced literature include  feminism,  post-colonialism,  psychoanalysis,  post-structuralism,  post-modernism,  romanticism, and  Marxism. Literature's three main divisions When most people speak of literature they may be talking about short stories, novels, poems, verse, odes, plays, tragedies, even limericks.This wide variety of terms describing types of literature, at first, appears overwhelming. However figuring all of this out is simplified when you take into account that the menagerie of types begins with three major paradigms: prose, poetry, and drama. Prose Prose  is derived from a Latin root word,  prosa, that means â€Å"straightforward† (other scholars argue that the root for â€Å"prose† is  proversa oratio,  which means † straightforward discourse. † Prose is generally defined as direct, common language presented in a straightforward manner. A victim of  identity by negation,  prose is frequently defined as â€Å"that which is not poetry. Prose demonstrates purposeful grammatic design in that it is constructed strategically by the author to create specific meaning. Prose also contains  plot  and the attendant narrative structures of plot. In most cultures, prose narrative tends to appear after a culture has developed  verse. Prosegenres  are many and varied, ranging from science fiction to romance. The major generic divisions of prose are: * novel  Ã¢â‚¬â€œ A lengthy fictional prose narrative. * novella  Ã¢â‚¬â€œ A fictional prose narrative ranging from 50 to 100 pages, most common in science fiction and detective fiction. * short story  Ã¢â‚¬â€œ a brief fictional prose narrative. anecdote  Ã¢â‚¬â€œ A very brief account of some interesting, usually humorous, event. Poetry Poetry, from the Greek  poetes  which means â€Å"doer† or â€Å"creator,† is a catch-all term that is applied to any form of rhythmical or metrical composition. While poetry is considered to be a subset of  verse  (and also considered to be superior to verse) both are rhythmical/metrical. What distinguishes poetry from verse is its â€Å"imaginative quality, intricate structure, serious or lofty subject matter, or noble purpose. † Most culture's first serious literary works are poetry (In Western tradition, we need look only as far as Homer and Hesiod).The purposes of poetry are said to include: 1. A  didactic  purpose , meaning that it aims to instruct the reader. 2. Unique insight that is not available in other genres. 3. To provide pleasure to the reader. 4. To uplift the reader to some higher insight or meaning. Drama Drama, is simply a work that is written to be performed on stage by actors. From the Greekdran, meaning â€Å"to do,† drama is thought to have developed from ancient religious ceremonies. For instance, Greek  comedy  is traced to ancient fertility rites. Tragedy  (which comes from the Greek word Philippine Literature Literature  (from  Latin  litterae  (plural);  letter) is the  art  of  written work  and can, in some circumstances, refer exclusively to published sources. The wordliterature  literally means â€Å"things made from letters† and the  pars pro toto  term  Ã¢â‚¬Å"letters†Ã‚  is sometimes used to signify â€Å"literature,† as in the  figures of speech†arts  and letters† and â€Å"man of letters. † Literature is commonly classified as having two major forms—fiction and non-fiction—and two major techniques—poetry and prose.Literature may consist of texts based on factual information (journalistic or non-fiction), as well as on original imagination, such as  polemical  works as well asautobiography, and reflective essays as well as  belles-lettres. Literature can be classified according to historical periods, genres, and political influences. The concept of  genre, which earlier was limited, has broadened over the centuries. A genre consists of artistic works which fall within a certain central theme, and examples of genre include  romance,  mystery,  crime,  fantasy,  erotica, and  adventure, among others.Important historical periods in  English literature  includeOld English,  Middle English, the  Renaissance, the 17th Century  Shakespearean  and  Elizabethan  times, the 18th Century  Restoration, 19th Century  Victorian, and 20th Century  Modernism. Important political movements that have influenced literature include  feminism,  post-colonialism,  psychoanalysis,  post-structuralism,  post-modernism,  romanticism, and  Marxism. Literature's three main divisions When most people speak of literature they may be talking about short stories, novels, poems, verse, odes, plays, tragedies, even limericks.This wide variety of terms describing types of literature, at first, appears overwhelming. However figuring all of this out is simplified when you take into account that the menagerie of types begins with three major paradigms: prose, poetry, and drama. Prose Prose  is derived from a Latin root word,  prosa, that means â€Å"straightforward† (other scholars argue that the root for â€Å"prose† is  proversa oratio,  which means † straightforward discourse. † Prose is generally defined as direct, common language presented in a straightforward manner. A victim of  identity by negation,  prose is frequently defined as â€Å"that which is not poetry. Prose demonstrates purposeful grammatic design in that it is constructed strategically by the author to create specific meaning. Prose also contains  plot  and the attendant narrative structures of plot. In most cultures, prose narrative tends to appear after a culture has developed  verse. Prosegenres  are many and varied, ranging from science fiction to romance. The major generic divisions of prose are: * novel  Ã¢â‚¬â€œ A lengthy fictional prose narrative. * novella  Ã¢â‚¬â€œ A fictional prose narrative ranging from 50 to 100 pages, most common in science fiction and detective fiction. * short story  Ã¢â‚¬â€œ a brief fictional prose narrative. anecdote  Ã¢â‚¬â€œ A very brief account of some interesting, usually humorous, event. Poetry Poetry, from the Greek  poetes  which means â€Å"doer† or â€Å"creator,† is a catch-all term that is applied to any form of rhythmical or metrical composition. While poetry is considered to be a subset of  verse  (and also considered to be superior to verse) both are rhythmical/metrical. What distinguishes poetry from verse is its â€Å"imaginative quality, intricate structure, serious or lofty subject matter, or noble purpose. † Most culture's first serious literary works are poetry (In Western tradition, we need look only as far as Homer and Hesiod).The purposes of poetry are said to include: 1. A  didactic  purpose , meaning that it aims to instruct the reader. 2. Unique insight that is not available in other genres. 3. To provide pleasure to the reader. 4. To uplift the reader to some higher insight or meaning. Drama Drama, is simply a work that is written to be performed on stage by actors. From the Greekdran, meaning â€Å"to do,† drama is thought to have developed from ancient religious ceremonies. For instance, Greek  comedy  is traced to ancient fertility rites. Tragedy  (which comes from the Greek word

Lush Marketing Plan

Program: MSC Management MARKETING MANAGEMENT [pic] ASSESSMENT Submitted to: Programme Administrator: Carrie flitcroft Lecturer: Nichole Dunlop Submitted by: DATED: 19th APRIL 2012 Executive Summary This report is to provide a marketing plan and analysis of entering in uk market for lush cosmetic’s products over the next three years. This report explores and considers the various factors which impacts lush cosmetic’s product in term of entering the market.There are methods which can be taken with this organisation, were researched; the main focus will be to: †¢ Spread information about fresh handmade cosmetic product. †¢ Advertise existing products and introduce new products to the market. †¢ Expand market by existing and new products such as massage bars, shampoo bars, kids soaps, naked products †¢ Expand sales through online retailing websites, high street store. The main focus of this report is growth a three-year Marketing Plan of lush products wh ich will improve the sale of company in the UK market.The main elements of this report will include: †¢ Introduction about lush and clarify lush’s position †¢ Analyse the UK structure market †¢ Marketing objectives †¢ Marketing strategy †¢ Strategic implementation and control 1. lush and where is lush now? 2. 1 Lush Lush is a handmade cosmetics company headquartered in Poole, Dorset in the UK. In 1994, husband and wife Mark and Mo Constantine opened the first Lush store in Poole under the name Cosmetic House Limited. Lush adopted its current name on 10 April 1995.There are now more than 600 stores in 43 countries. Lush produces and sells a variety of handmade products, including soaps, shower gels, shampoos and hair conditioners, bath bombs, bubble bars, hand and body lotions and face masks. Lush uses fruits and vegetables, essential oils, synthetic ingredients, honey and beeswax in their products. In addition to not using animal fats in their product s, they are also against animal testing and perform tests solely with volunteers instead. As the company was in its early stages it has limited distribution.Now, Lush sells products in UK France, USA, Philippine, Australia and more than 38 countries, however its objective is expand in the future. 2. 2. The SWOT With the SWOT Analysis, the paper describes Lush’s internal and external environment which essential for its process of strategic planning. From a SWOT Analysis† a marketing strategy can be developed using corporate strengths, avoiding corporate weaknesses, benefits form the future opportunities and regards of future risks† (Bohm, 2009). Strength: |Weakness: | |All the products are fresh handmade |Low cash flow | |Lush only focus on making ethical products |Less marketing and advertising | |Reduce packing cost |Less outlet and store | |Environmental green products, close to nature. Prices are high considering the position they are | |Less or no artificia l ingredients | | |Wide range of products | | |Unique display style | |Opportunities: |Threats: | |People wish to use fruit and vegetable made skin care products |Less knowledge for use of lush products | |Using recycled material will increase interst from customers |Strong competition | |Against animal testing increase customer loylty |Lowing speed to made products | |Lush can develop further with in the uk and many more countries | | |Very few compatitors as sole ethical companies | | 2. 3. Lush position Through SWOT analysis (Appendix 1), Lush has low market share but high grow rate.Lush’ position can be seen in Boston Consulting Group Matrix (Figure 1). Figure 1: Lush’s position in Boston Matrix [pic] showing lush position in market Clarifying the lush’s position is very useful and essential for them to orient their objectives and do marketing planning and strategy. â€Å"There is no point deciding where your business is going until you have actually dec ided with great clarifies where we are now† (Sir John Harvey Jones, ex ICI chairman). 3. The UK structure market 3. 1. Market analysis Market analysis is determining the attractiveness of a market and looking for growth opportunities and threats related to the strengths and weaknesses of the company (Aaker, 2008). 3. 2. Customer analysis The most strategic market-planning contexts, the first logical step is to analyse the customers†(Aaker and McLoughlin, 2010, pp 26). Customer analysis is one of the important factors used to create the success of a firm as it enables firms to understand the current activities of customer and their behaviour, which helps firm to increase profits and competitive advantage in the market (Paley, 2006). Hand made cosmetics is a fairly new market which is up coming within the cosmetics industry, where the issues of production and trading can be complex. According from the survey of Mintel (2007-2008), 60% customers thinks it is important that a company acts ethically (See appendix 3). 4. The marketing objectives of lush 4. 1. MissionMission and Vision Fresh handmade cosmetics lush believes in making effective products out of fresh fruit and vegetables , the finest essential oils and safe synthetics, without animal ingredients , and in writing the quantitative ingredient list on the outside †¦ in buying only from companies that test for safety without the involvement of animals and in testing our products on humans †¦ in making our own fresh products by hand, printing its own labels and making its own fragrances †¦ in long candlelit baths, sharing showers, massage and filling the World with perfume and the right to make mistakes, lose everything and start again †¦ that its products should be good value, that we should make a profit and that the customer is always right †¦ that words like â€Å"fresh† and â€Å"organic† have honest meaning beyond marketing 4. 2. lush’s objectiv e in the next 3 years A company often plan its objectives based on the existing products and new products in existing market and new market.However, in limited report, my study only focuses on analyzing marketing strategy of Lush in the UK market. 4. 2. 1. New opportunities online Selling online may the huge potential market for Lush to afford in the UK market. The internet has been hugely important as in many other areas of retail. About 70% adults use shopping online, especially the ages from 25 to 34, the rate is around 85% (See appendix 4). In addition to online retailers, there is a growing number of websites and blogs devoted to green issues. Many of the sites give full detailed information about ethical production and the different ingredients used, websites helps to increase selling by improving knowledge about ethic products for consumers.Lush can use their own website to sell products or through big website such as Amazon or Argos in the UK. 5. Marketing Strategy If Lush w ants to achieve the above objectives, its products need to be created a successful mix of: the right product, sold at the right price, in the right place and using the most suitable promotion (Marketing Mix’ 4P). 5. 1. Promotion strategy â€Å"A retailer could stock the most attractive merchandise priced very competitively and have a convenient location but still fail to attract customers if he or she did not communication with them† (Cox& Britain, 2000). The UK structure market analyze (Part 3. 1) stated that the issue of handmade cosmatics products complicated and not all of the UK customers understand it.Therefore, promotion should be the first step Lush need to carry out before they can sell their products. The customer analyze (Part 3. 2) indicates that if Lush wants to sell their fresh hand made products, they should improve knowledge about handmade production for the customers. And the success of the Lush’s promotion are informing, persuading and remindin g customers about Lush’s handmade products through advertising, publicity, personal selling and sales promotion. a. Advertising Advertising is a non-personal communication of information usually paid for and usually persuasive in nature, about products, services, or ideas by identified sponsors through various media (Kotler, 1999).The objectives of lush’s advertising in the first year is bring lush image to the UK customer awareness. In the UK, advertising by press is popular, about 29. 6% total share in 2009 (See appendix 7). However, internet advertising has quickly developed, increase 39. 5% in 2008 (See Appendix 6). As a result, lush should focus on two advertising ways: press and internet. b. Sale promotion In short-term incentives, lush can encourage consumers by promotion activities. For example, in special holiday such as Christmas, mother’s day, valentine’s day, season sale, Lush sells online with free shipping, or discount price for old season p roducts. c. Personal sellingPersonal selling is oral communication with potential buyers of a product with the seller’s representative through face to face or telephone contact to gain benefit. Personal selling is an option help lush to improve knowledge about handmade cosmetics for the UK customers. d. Public relations (PR) LUSH has generously supported seven Small Change Fund projects in full, through the Charity Pot Program. 100% of the retail price (minus taxes) of LUSH Charity Pot hand and body cream goes directly to carefully selected charities around the world that support animal rights, environmental protection, and humanitarian concerns That is an advantage of lush to create a good image in public.Hence, public relation activities are essential in building lush brand in the UK market. Distribution strategy Distribution strategy (place strategy) refers to how an organisation will distribute the product or service they are offering to the end user. Efficient and effect ive distribution is important if the organisation is to meet its overall marketing objectives. There are three main common distribution strategies included intensive distribution, exclusive distribution and selective distribution (Hollensen, 2008). With the specific characteristics of handmade cosmetics products, lush should choose the second or the third: exclusive or selective distribution. a. Selling online (exclusive distribution)As the paper analyses in the lush objectives (Part 4. 2. 1), selling online is potential distribution channel for lush. Thus, firstly, lush need to develop their website to become more attractive with customers. Consumers can conveniently shopping with lush website like easily select, purchase even exchange or refund. The website keeps continuously updating new products and offers. Secondly, lush can sell their products through other famous shopping websites in the UK such as Amazon or Argos. Thanks to three websites, customer can faster know lush produ cts. b. Opening shops in England (selective distribution) Recently, lush only sells through 100 shops in England.But in the UK, there is high rate of consumers buying cosmetic products in high street and department store, 56% and 32% (Figure 3) Figure 3: Where they regularly buy cosmetics products, November 2000 Base: 1,526 adults aged 15+ [pic] Source: Ipsos MORI/Mintel As a result, lush should open their own more lush shops in some of big cities in England. Opening the shops in England, lush can realise in the second years of strategy. The first years, lush should focus on develop selling online and promote brand. 5. 3. Product strategy A product is anything that is offered to a market for attention acquisition, use or consumption and that might satisfy a need or want (Kotler et al, 2008). a. Developing existing product: naked solid bars Because of the reasons which were introduced in lush’s objectives (part 4. . 2), the target product which is chose as the most important p roduct in the UK market is naked solid bar products. Although lush can introduce and sell all their collection such as bathing bars, massage bars and henna bars but in the 3 years of objectives the main product lush should focus on is only naked solid bars. Product design Recently, lush has limited the number of design, naked conditioning bars, shampoo bars. lush should invest to variety products not only particular solid bars but also some liquid kind of hand made products. Product quality lush products are guaranteed high quality made from fruit and vegetables. Product featureAll of lush products are fresh handmade from fruit and vegetables. It makes the specific for Lush’s products. That is also the reason why the price is often higher. Brand Lush now is not famous brand but Lush can promote itself like Oxfam as ethical brand. b. Experimenting new product: makeup products Based on the analysis in lush objectives (part 4. 2. 3), lush can experiment new product makeup produc ts in the UK market in the third years of strategy. Preparing introduce makeup in the third year, lush need to research the UK makeup market, customer analysis, and designing in the first two years. 5. 4. Price strategy Pricing has greatest impact on immediate performance of the business (Gilligan, 2009).With particular characteristics of ethical and handmade cosmetics, price of lUSH is just right. Figure 4: lush’s price lush |TOO CHEAP JUST RIGHT | TOO EXPENSIVE In the first three years, Lush is a not well – known in the UK market, therefore, at that time, Lush should focus on promotion strategy to improve brand value in customer’s image. It can be implementation by price strategy. In the first three years, Lush can attract new customers by reducing their profit to sell their product with cheaper price. For example, the price can be changed: Figure 5: lush’s accessories price change |Old price |New price | |Bath bombs |From ? 3. 15 to ? 2. 40 |From ? 3 to ? 2 | |Snow fairy |From ? 15 to ? 13 |From ? 13 to ? 5 | |Shower scrub |? 8 |? 7 | Price is one of the most flexible elements as it can be changed quickly. Using right price is important factor for Lush to achieve their objectives. 6. Strategic implementation and control Figure 5: Implementation time table strategy |Task |2013 |2014 | | |% |% |% | | | | | | |It is important that a company acts ethically |60 |59 |61 | | | | | | |I have refused to buy products from a company of |45 |45 |45 | |which I disapproved | | | | | | | | | |I like to buy products from companies who give |41 |38 |45 | |something back to society | | | | | | | | | |I only buy products from a company with whose |19 |18 |20 | |ethics I agree | | | | Taken from the TGI survey of around 25,000 adults SOURCE: BMRB GB TGI Q4 (July 2007-June 2008)/Mintel Appendix 4: Internet penetration at home/work/place of study or elsewhere, by demographic group and working status, Internet quarterly report, 2003-08 | | Appendix 7: [pic]

Writing pedagogy Essay Example

Writing pedagogy Essay Example Writing pedagogy Essay Writing pedagogy Essay Writing pedagogy is as varied as any other kind of instruction although there are stand-bys that seem to guide effective writing instruction. Many of those common elements have been listed in the plan below for teaching expository paragraphing. The writing key writing strategies I world use to teach expository writing are brainstorming (advance organizers), drafting, modeling, and peer review. These are writing techniques that would be beneficial to all writing. First off, a teacher would want to make sure that students understand the content and the structure of expository writing. In order to teach expository paragraphs, I would first have a question on the board when students come in- What does expository mean? They would use the cooperative technique of Think-Pair-Share, and we would develop a working definition. This would take less then five minutes. Then, I would present the various components of exposition, like comparison/contrast, cause/effect, steps in a process, description, etc. to the whole group. I would inform that class that descriptive is what we will focus on and brainstorm with them about about what makes good description to the whole group (Informing learners of objective). To stimulate some good descriptive writing, thought provoking pictures will be placed at various points around the room (gaining attention). Students will be instructed to choose a picture and free write about that picture using what they know about good description. All students who wrote on the same photo will form a group, which would be the beginning of small group instruction. They will read what they have written to each other, commenting on examples of good description in the works of others. I would allow 15 minutes for this. These same groups will brainstorm about possible thesis statements for their paragraphs, using previous knowledge of thesis statements (stimulating recall of prerequisite knowledge). They will rely on this prior knowledge to come up with a thesis statement. I would allow another ten minutes for this. Groups would share their possible thesis statements and we would critique them as a class. They would receive a handout with definitions and examples of basic elements of description, like effective vocabulary and figurative language. At this point, we would look at both a professional model and a student model of a good descriptive paragraph as a whole group and have a class discussion about what makes these good and how we would incorporate these methods into our own writing (presenting stimulus material). A rubric will also be provided and explained. This rubric would highlight voice, sentence structure, and various elements of description like use of figurative language, effective verbs, connotation, etc. Modeling is an essential part of the writing process and one that many teachers miss. Rubrics simply make the end results much more tangible for students rather then just the subjective grade that instructors sometimes give. Students would then draft or revise what they have already written on a computer, including a thesis. They would then email their paragraphs to a partner in the class who would use Word Track Changes to offer helpful suggestions/improvements and email the paragraph back (peer conferences). Each person would fill out an evaluation form including strengths of the paragraph, suggestions for improvement, areas where more development is needed, and questions for the writer (providing feedback). These will be submitted to the teacher (providing feedback). They would then go so far as to fill out the rubric for their partner’s paper as if they were grading it themselves. When they turn in a final draft, they will write reflectively about their paragraph relating to each point on the rubric and give themselves a grade based on the rubric (providing feedback). The teacher will then grade these according to the rubric. This lesson or series of activities would provide students with all the essentials of expository writing while hitting on a variety of learning styles and instructional techniques. Expository writing is an important skill for students to have and needs to be taught in a scaffolded approach. Romano, Tony and Anderson, Gary, Expository Composition: Discovering Your Voice, EMC Publishing, St. Paul, MN, 2008.

Trade and world output Essay Example | Topics and Well Written Essays - 1250 words

Trade and world output - Essay Example This paper seeks to not only survey what trade and world output are all about but to also show their relation. Trade may be construed top refer to the business of transacting i.e. buying and selling of securities or commodities. It is also called commerce. Alternatively, trade may also refer to the willing transfer of goods or services or a combination of both from one party to another. One party is termed as the seller and the other the buyer or consumer. Therefore, for a transaction to be complete, and therefore say that trade has taken place, there must be the buyer, the seller, the commodity presented as goods or services or both and above all willingness for transfer of the commodities at agreed terms. Initially, the kind of trade done by our fore fathers was mainly barter trade but presently, many businessmen negotiate transactions through a medium of exchange called money. The two many types of trades may be distinguished by the number of parties involved in a transaction. For instance, trade between two traders or businessmen is termed as bilateral trade whereas that between more tha n two is said to be multilateral trade (US Congress, 1984). On the other hand the concept of world output needs to be understood before its relationship with trade can be highlighted. World Output is also called Gross world product (GWP) and it is the sum total Gross National Product (GNP) of all the nations in the whole world. Further, to understand GWP, there is need to define what GNP is all about. GNP is the measure of the average output of a country. Therefore, when all the average outputs of all countries in the world are added together they give the GWP. Gross Domestic Product, GDP also called Gross Domestic Income, GDI, of a country is the is the total cost of all the finished goods and services produced that particular country within stipulated period of time (usually a year). The other meaning of GDP is the sum total of all profits at every level of production of the finished goods and products in a country in a year. GDP is slightly different from GNP in that GNP, in its calculation includes foreign income usually in terms of inve stment which is not the case with GDP. Therefore, as said earlier, the GNP of each country is very important in the determination of the world output (Stutely, 2003). In the establishment of the relation between GNP and world output otherwise called GWP trade is implied because GNP is said to be the measure of the output of nationals in a given country. It usually focuses mainly on the parties that own the production. For instance, the measure of GNP revolves around American firms without regard of their location. The firms are the owners of production and this production is nothing without trade. Come to think of production: Purchase of raw material, conversion into finished goods and selling of the finished goods. So you reckon that trade is at every level of production and this production determined GNP ant this automatically tells us that trade determines or rather plays a major role in GNP and since sum total of GNP of all countries realizes the GWP, then trade determines GWP. This conclusion points to the relation between trade and world output (GWP) which simply boils down to a simple statement that the more the trade either bilateral or m ultilateral, the more the world output and vice versa. In 2005 the GWP rose by 4%. The growth was of course caused by increments in GNP of most countries with China leading the list with 9.3% followed by

Intercultural Communication paper Essay Example | Topics and Well Written Essays - 750 words

Intercultural Communication paper - Essay Example When Bill uses the term "dear", he is not consciously being condescending, yet Margaret interprets it to have that meaning. Helen, older and more familiar with Bill's style easily accepts the term as a term of gender endearment. This example illustrates how communication changes over time and through generations because of the way we view our culture. In the case study, Helen was an effective communicator. As the receiver of Bill's messages she was able to interpret them and act on them accordingly. She was acting within her cultural context. Margaret was also effective in her communication. Though she misunderstood Bill's intentions, she was able to place the communication in the current cultural context and was direct about her feelings in reference to it. Bill was the least effective communicator. He has assumed the role of dominance and not accounted for cultural change. When he requests a cup of coffee, he is transmitting a message and an image. To Margaret, this was the image of a waitress or a servant. His true intentions, to get a cup of coffee, were masked by his inability to communicate across the culture and understand the differences. The message he transmitted was not a request for coffee, but a statement of "I'm in charge". Men's dominant position in the workplace has been challenged in recent decades. The recent Time magazine article that listed only males as the ten most powerful people in America has been challenged (Samovar, Porter, and Stefani, 51). The request for a cup of coffee and the use of the word "secretary" carry cultural meaning and have been altered in recent years. Asking an administrative assistant to do your shopping places the female in a subservient, or traditional wife, role. This has encountered resistance in the last decade as women have struggled for equality in pay and position. This equality will also have to extend to our understanding on communication. Intercultural Communication is About Change and Challenge The world is a rapidly changing landscape due to globalization, communication, and transportation (Samovar, Porter, and Stefani, 3). The words we use and the images we project will be interpreted based on current cultural trends. World views on pollution will affect the ways in which other cultures view industrial expansion. Within our own culture, the rise in political power of ethnic and minority populations has made many words obsolete or derogatory. It requires constant learning to assure that our speech and the images we project will be received with the message we intended to send. Problems of Being an Effective Intercultural Communicator Communicating with a different culture requires a depth of understanding of the culture that goes beyond the simple history of the people. It requires an understanding of our, "... social relations, concepts of the universe, and views of suffering..." (Samovar, Porter, and Stefani, 16). To communicate effectively we need to understand the cultural values that the people are made of. It also requires an understanding and tolerance for the individual. These requirements mean that there will be no absolute method of communication. It is forever shifting and is tailored to each individual person and event. These make the task ever changing and challenging. Works Cited Samovar,